Sustainability is the vision, mission and system of operating today for a better tomorrow.
“Sustainability derived more prominently after an article was published in the World Commission on Environment and Development (WCED) report in 1987 that referenced the Brundtland Report. The Norwegian Prime Minister Gro Harlem Brundtland stated, “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Also, within this period the formation of the organization, SustainAbility was developed to support sustainable development for businesses focusing on socioeconomic development and the environment. What followed was the integration these three principals that John Elkington advanced as the Triple Bottom Line (TBL and/or 3BL) considering people, planet and profit to measure an organizations bottom line that is now supported in corporate social responsibility (CSR).”
“In the industrial age financial growth was used as the only indicator of business success. The intelligence age derived through knowledge management has revealed that not only is financial success important yet, considering other factors are equally as important. The long-term view and lens cannot be based on economics alone when the global necessity requires global accountability of our environment. The shareholder wealth model is a short term model benefiting the few. Therefore, the expansive view of what is important is a consideration of the stakeholders. This calls into question who is and what is a stakeholder? Stakeholders are inclusive of the company, employees, and beyond. Stakeholders fall into the category of community, environment, customers and the ubiquitous supply chain that is inclusive of everywhere a company manufactures, distributes, serves or has a footprint. This is an opportunity to look expansively and broadly at the organization’s reach.”
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