June 22, 2015
Women are growing in leadership yet despite developing new ground women continue to remain objectified. The objectification is imposed as well as a state in which women participate. The work of the “Nordic Girls – A Study of Nordic Women by Curtis Blair” provides content overdressing the power of women despite under dressing their position and standing globally specifically, Nordic.
The idea of Nordic women today has power as the rising genre’s of Nordic life streams across our televisions such as Rita, History Channel’s The Vikings, Johnson Brothers, The Girl with the Dragon Tattoo series and more.
The article images may appear as risqué’ to some but yet they minimize the power of women despite the goal to elevate their power, beauty and freedoms.
“London based photographer Curtis Blair is currently in the middle of a photography project that studies Nordic culture and will ultimately evolve into a photography book called ‘Nordic Girls‘. We are happy to show you an exclusive excerpt called “Aprilhimlen” from the upcoming book of the Swedish girls he shot in April between Stockholm and London. “Nordic Girls” aims to capture the culture, fashion and beauty of Scandinavia and neighbouring regions. It looks to confirm and dispel certain stereotypes of the respective nations in a playful way. From Icelandic girls freeing the nipple on Twitter to Swedish girls reclaiming their right to go unshaven, Nordic women appear to be at the forefront of the new wave of feminism and make this is a particularly exciting era to study their culture.
How the idea was born
Nordic Girls is inspired principally by my childhood, where I spent a lot of time visiting family in Helsinki; the Scandinavian girls I’ve dated during adulthood and the Nordic music I’ve listened to throughout. My ambitions to travel across Scandinavia and improve my Swedish aligned with my ever-growing interest in portraiture and resulted in the advent of Nordic Girls.
What do you want to capture in this series
With Nordic Girls I aim to capture the beauty, fashion and culture of the Nordic Countries. I want to confirm or dispel the various stereotypes associated with the respective nations in a playful way, and showcase the cultural quirks I’ve observed as an outsider to the wider world. In order to capture a more authentic and representative image of the modern day Nordic woman, I’m consciously casting some women who aren’t fashion models through friends and social media; I’m also asking all models to style themselves in a way that most reflects their own personality rather than the ideals of a typical fashion or lifestyle shoot,” reports C Heads Magazine.
Women can be viewed as beautiful yet, the aesthetics is not a means to overshadow the freedoms and equity women are achieving in business, home and in the world.