May 19, 2015
The focus on CEO’s is key to driving and unleashing the potential of organizations. The pool of CEO’s is small like the professional roster for the NBA. Assess the CEO dynamic and how positions shuffle within big business. This shuffle and leadership reveals the importance to CEO’s continuous learning and remaining agile in an intelligence age.
In his next installment, “Weber Shandwick released Socializing Your CEO: From Marginal to Mainstream, an audit of the online presence of CEOs from the world’s largest companies. This third installment of the Socializing Your CEO series finds that CEO online engagement has increased dramatically since we first began tracking the online sociability of chief executives several years ago. As of 2015, CEOs have found their social footing. “Socializing Your CEO III: CEO Sociability Reaches Record High”
Our research finds that eight in 10 CEOs (80%) are now engaged online and via social media, a rate which has more than doubled since Weber Shandwick first began tracking the social activities of CEOs in 2010 (36%). The company website continues to drive CEO sociability, with 68% of CEOs engaging through their company pages. This finding reflects the trend of companies becoming self-publishers of news and information. The research also finds that the visual influence of corporate video is fast-becoming a standard form of communication for top executives (54%) and social network usage has now hit a record high (28%).
Weber Shandwick also analyzed the sociability of Fortune’s Most Powerful Women (MPW) and found that 76% of MPWs are social, rivaling the rate of the world’s top CEOs.”
His data is a self endorsement but the information can lead to what is understood in the c-suite mindset for accomplishing major tasks to drive business within their ecosystem. The human dynamics within business can reveal the value and the weaknesses within organization supported by data. The CEO platform is a necessary to research to identify good fit personas for the culture of the organization