Verizon AOL Deal is About Bring Content to the User

A new generation of Math Men is taking over the Mad Men of Madison Avenue.

Armed with data and technology created by actual rocket scientists, this new breed of advertising executives is introducing automated systems for the buying and selling of ads in real time. Fading away are the industry’s old-school wining and dining sales tactics as a new model emerges where algorithms rule.

Verizon Communications made a bold bet on that future this week with its $4.4 billion all-cash deal for the Internet company AOL. Over the last several years, AOL has invested heavily in technologies to create a one-stop shop for marketers seeking to buy digitals ads across television, the web and mobile.

Verizon could add more firepower to those efforts by ramping up investments in technology, introducing even more data on consumers to the mix and creating new mobile and video outlets where those ads can appear.

The ultimate goal for these systems is to deliver on the much-hyped but long-awaited holy grail of digital marketing: targeting the right ad to the right person at the right time.

“It really is the next-generation media company that we’re creating,” said Bob Lord, AOL’s president.

“This deal is about getting advertising and content to people where they want to consume it.” Read More…

Repost from New York Times by Emily Steel and Sydney Ember

Other Related Articles:

Smart Thinking with Internet of Things from Major Carrier- Verizon News (LAND sds Sustainable Voice)

Advertisements

LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

Tagged with: , , , , , , , , , , ,
Posted in Big Data, BREAKING NEWS, Business, Business Developments, Content Market, Corporate, Economics, Financial News, Organizations, Sustainable Voice, Technology, Voice News

Have a Sustainable Day My Friend!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

land@landsds.com

Nexuses Images
Skinny Budget Slashing Budget Making some #Zen
What’s TRENDING This WEEK:

July 4, 2015
Fourth of July!

July 3, 2015
Aetna Buys Humana

June 26,2015
The US Supreme Court votes for gay marriage.

June 25, 2015
The US nation's healthcare, Obamacare was upheld by the Supreme Court today.

April 28, 2015
The Marriage Gay Rights decision from Supreme Court

April 27, 2015
Outburst and acts of violence in Baltimore after the funeral of Mr. Freddy Gray, 25 Black male

April 27, 2015
Chipotle Mexican Restaurant Chain decides no Genetically Modified Ingredients (GMO) to be served

April 27, 2015
Loretta Lynch, sworn in as first Black Woman Attorney General of the United States

April 26 -27, 2015
Tragedy in Nepal as 7,000 Reported Dead from Earthquake and Tremors

April 25, 2015
White House Correspondence Dinner in full swing. Jokes, Pundits and Politics

April 9, 2015
Walter Scott killed by police officer in South Carolina. The crime witnessed and video taped by Feiden Santana.

April 7, 2015
Billie Holiday 100th Birthday anniversary

April 2, 2015
Storm and hail expected through south and east.

April 1, 2015
California's drought will change the way the state operates

Nexuses Top News & Pages
We are glad your here!
Nexuses
Archives

LANDsds is the Green Sustainability Voice is dedicated to green, sustainability, green-tech and business contact us at land@landsds.com.

Top Posts & Pages
  • An error has occurred; the feed is probably down. Try again later.
  • Innovative Architecture Plyscrapers in Paris June 16, 2015
      Michael Green proposes plyscrapers for Paris  June 16, 2015 LANDsds Sustainable Voice News Vancouver architect Michael Green wrote the book on timber towers, and has made a name for himself building North America’s tallest. He is also great at that…Read more ›
    LANDsds Sustainable Voice News
  • Turning Miami into Next Silicon Valey June 1, 2015
    June 1, 2015 LANDsds Sustainable Voice News SHoP Architects has teamed up with West 8 to design a four-block development, aimed specifically at attracting technology businesses and turning Miami into “Florida’s Silicon Valley”. Located in Miami’s Park West neighbourhood, the 10-acre…Read more ›
    LANDsds Sustainable Voice News
  • BP Settles on Oil Spill for $18.7 Billion July 2, 2015
    July 2, 2015 LANDsdsSustainable Voice News   Big news as “BP to Pay $18.7 Billion for Deepwater Horizon Oil Spill” settled to support the environmental damage in 2010. “The federal government and the Gulf Coast states have reached a tentative…Read more ›
    LANDsds Sustainable Voice News
  • US Puerto Rico In Debt Crisis June 30, 2015
    June 30, 2015 By Dr. Tyra Oldham, LANDsds Sustainable Voice News As we the focus on Greece, Puerto Rico is in trouble. Puerto Rico a travel economy with cheap wages and high energy cost is under water. Puerto Rico a part of US…Read more ›
    LANDsds Sustainable Voice News
%d bloggers like this: