California Drought Means Behavior Modification- The carrot or the stick

A 'River Closed' sign is posted on the Truckee River which has dried up because of lack of water at Lake Tahoe, in the Sierra Nevada Mountains, Calif. (Photo: Michael Nelson, European Pressphoto Agency)

A ‘River Closed’ sign is posted on the Truckee River which has dried up because of lack of water at Lake Tahoe, in the Sierra Nevada Mountains, Calif. (Photo: Michael Nelson, European Pressphoto Agency)

May 7, 2015

By Dr. Tyra OldhamLANDsds Sustainable Voice News


This is no longer breaking news but substantial.  We are witnessing behavioral changes and modifications due to a lack of a resource, water. This is historical and a process worth documenting as today it is California and tomorrow it will be another state effected by the loss of another resource.

I appeal to the sustainable minds this is not a California problem but a national problem on how to confront and manage resource challenges. Moreover, there is a need to educate citizens on the importance of responding to the requested behavior modifications to support the new normal of 25 percent reduction in water.  This reduction includes asking people to take showers for two minutes and recycle water.

The news that the”California board approves emergency water rules” is a response to the drastic measures required to address the critical drought in California.

The “California’s state water board on Tuesday approved emergency drought regulations that aim to slash water use in urban areas by 25%.  The measures call for cities and water agencies to reduce water usage by amounts ranging from 8% to 36%. The State Water Resources Control Board drew up the rules to meet Gov. Jerry Brown’s order for a 25% cut in urban water use statewide. It’s the first time that California has ever put in place mandatory reductions in water use.”

This new normal is the loss of lawns and rethinking beauty in the need of conservation. California can go from green grass to brown landscapes while asking business, renters, owners and government to think dry vegetation. I applaud Governor Brown on his initiative. The change is organizational in nature and requires a strategy.

The issue will be in enforcing universal citations where the middle is not the point of focus leaving the higher tax bracket areas with warnings.

The question is it the carrot or the stick? Today, to gain response there will need to be both.


LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

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Posted in Education, Infrastructure, Organizational Change, Social Change, Sustainability Nexuses, Sustainable Voice, Tragedy, U.S., Voice News, Wastewater, Water, Weather Events

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