The World’s Fair Opens Today Feeding the Planet Focus in Milan

Milans World Fair

May 1, 2015

By Dr. Tyra OldhamLANDsds Sustainable Voice News

The World’s Fair 2015 Opens Today “Feeding the Planet” Focus in Milan.  The focus on Food is a world problem expressed in architecture and message in the fair.

Powerful message rendered and expressed in art positioned in the World’s Fair (learn more)  Expo 2015 Opens May 1st in Milan.  The theme for this year is “Feeding the Planet, Energy for Life” for six months, Expo 2015 is just northwest of the center of Milan accessible from the Rho Metro Station. The exposition site covers 110 hectares (272 acres) and is expected to attract more than 20 million visitors from 01 May 2015 to 31 October 2015.“A Feast of Architectural Styles for Expo Milano 2015,” reports the World’s Fair Expo.

The architect presenting this food design and structure is Mr. Biber. Biber is the architect of the USA Pavilion at Expo Milano 2015.

As we go deeper into the Expo there is “nearly milelong road that is the spine of the fairgrounds, the British pavilion hunkers behind a massive aluminum-and-steel sculpture inspired by a beehive. Next to it sits Hungary’s pavilion, a ribbed structure alluding to Noah’s ark, but also reminiscent of Pinocchio’s whale. To the north, the Palazzo Italia can be seen with its wrapping of spidery threads of white concrete, a patented material that is said to remove impurities from the air. With more than 80 buildings being constructed for the fair, it was getting a workout.

Along with 54 national pavilions devoted to the fair’s theme, “Feeding the Planet,” there are multinational complexes related to rice, coffee and cocoa; a biodiversity park; an artificial lake; and corporate showcases, including Daniel Libeskind’s serpentine pavilion for the Chinese real estate developer Vanke, which is covered in intriguing, if unappetizing, reddish scales made of metal-infused porcelain.”

The Food Fair Flare

The New York Times presented in “A Feast of Architectural Styles for Expo Milano 2015” that  Two weeks ago, workers were painting the exterior of the Future Food District, effectively a grocery store operated by Coop Italia, the country’s largest supermarket chain. As designed by Carlo Ratti, an Italian architect who directs the Senseable City Lab at Massachusetts Institute of Technology, the building will try to turn edibles into communication tools. Simply gesturing at, say, an apple in a refrigerated produce case will summon the story of the fruit’s origin, journey and nutritional value. Exterior walls will be turned into 56-foot-high canvases on which robots will reproduce images of visitors.”

The work of Mr. Biber’s panel producing food art and modeling of change of thought (presented below). Biber “studied biology before veering off into architecture, said that technology was a driver of the USA pavilion as well. Among other innovations, it will have a roof deck with programmable winking glass panels and what may be the world’s largest outdoor vertical farm.”

Worlds Fair_28EXPOWEB1-articleLarge

The pavilion’s message is “American Food 2.0: United to Feed the People” — a goal of finding solutions for nourishing the world’s population, expected to grow to nine billion by 2050. It is a bid to persuade skeptics that the United States has progressed as a culinary nation “beyond McDonald’s and Starbucks,” he said. (Mr. Biber also hopes it will meet a better reception than the American pavilion at the Shanghai Expo in 2010, designed by a Canadian, which was assailed as a “national humiliation.”)

When we begin to consider that many do not have access to food. Moreover, many around the world do not have access to healthy food places the World Fair’s message on point in “Feeding the Planet, Energy for Life”. The ability to discuss food is pertinent a sustainable world.

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Posted in Agricultural, Architecture, Design, EVENTS, Farms, Food, Global, Green, Sustainable Voice, Voice News, World News, Zeen Architecture

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