April 21, 2015
Google is surprising the user again. Google has reformulated Google Search protocols for more mobile friendly search. The effect is that many small businesses are web free and have websites that are not mobile search friendly.
Google is frowning on these sites and establishing algorithms that essentially re-prioritize the page rankings of non-mobile friendly sites.
Despite their huge presence and innovation changing products the Google Search Engine is not a money maker. The open source access that has set the platform for other search is essentially a value add for the company and us as users.
As much as it is close to focus locally the changes from Google have impact globally. BBC reports “Google search changes will promote mobile-friendly sites” that “Sections of sites owned by the European Union, the BBC and Wikipedia currently fail the search giant’s Mobile Friendly Test developer tool.
“Mobile friendliness” will affect how prominently websites appear in Google search results pages from 21 April.
Criteria includes text size, the amount of space between links and whether the content fits across a mobile screen.
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.”
The fact that today business is conducted by Google Search. The ability to be found is necessary and vital especially to small and mid-size businesses. Big Business are not effected as they have continuous marketing and promotions that keep them social media centric.
Small Businesses will have to produce content and market as if they were climbing Mount Kilimanjaro. Small Businesses will never be able to compete against the majors and will loose ground in page ranking and could become invisible overtime.