April 8, 2015
Social media is a powerful tool. The ability to use social media to express news, issues and the thoughts of the day are relevant to content flurry that populates our pads, apps and phones.
It is important that social media change perspectives to produce social change. The amount of content available can keep us surfing waiting for the information wave to push us toward an idea or development that is soon swallowed by the next wave of content.
The idea proposed is the development of “content farms” to impact in the delivery of content at various points to drive messages for impact.
Content farms can be a way to feed the masses information that is now disparate and under read.
The work of aggregators and big names or ideas overpower many ideas keeping the term like Kardashian at the top of search where sustainability and slow food are not easily recognized. I am sad to use this name as it continues the content dominance in their space.