April 2, 2014
Creativity comes out in various ways and is unleashed from the pursuit of work. How do we get from the kernel of an idea to the boom and birth of creativity. The book from “Biz Stone: From His Mom’s Basement To Cofounding Twitter” talks about creativity and is giving advice on the journey.
“Biz Stone, who released his first book today called Things a Little Bird Told Me: Confessions of the Creative Mind. It’s part memoir and part entrepreneurship advice book. Stone has been there and done that and spills out his big mistakes, success milestones and advice to upcoming entrepreneurs. For the past decade, Stone has been developing large scale projects that facilitate the open exchange of information. He is the cofounder of Twitter, Inc and advisor to several technology startups. Recruited by Google GOOG +1.83% in the early 2000′s, Stone met and collaborated with Evan Williams–the pair would later exit the search company to work on their own startup. Twitter was founded in 2007. Stone has been recognized by Time Magazine as one of the most influential persons in the world. His latest venture, Jelly which has created a new way to search with photos, maps, friends, and more through a mobile application.
Stone said, “The power of constraint and it’s ability to inspire creativity occurred to me when I was very young. I found myself struggling to come up with something to draw when presented with a full box of crayons and a blank sheet of paper. I would ask someone to tell me what to draw and use only one color and every time, that did the trick—even if I ended up drawing something other than what they had suggested, it got me going,” reports Forbes.
Often constraint can be viewed as an negative obstacle versus the push to force focus or application. Creativity is born out a need to invent or an epiphany to connect the dots as Twitter’s constraint of 140 characters. Creativity can lead to solving minor to highly complex problems that change the way we engage, think and act.
A book on creativity for entrepreneurs is vital to feeding the entrepreneurial or intrapreneurial brain for solving the next set of problems.