March 28, 2014
As tech titans go after the proverbial titanium data ring to control interface the term cold war has been erected. The giants currently have access to more of our personal data than imaginable as we continue to dump and pump more information onto the biggest ecosystem of networks. The news that “Facebook and Google are locked in a high-stakes, multi-billion dollar battle to shape the future” is not new but each company’s salvo of influence creating exponential impact is the bigger news.
“Both companies are spending like crazy on emerging technologies. Their aims: when their current businesses are disrupted — and they will be — they’ll have a fallback plan. “While Facebook is doing well now, it knows that its core business could degrade just as MySpace’s did,” said Carl Howe, analyst at Yankee Group.”
“Facebook (Fortune 500) has poured billions of dollars into a photo sharing network, facial recognition software, a chat app and now virtual reality company Oculus. Google ( , Fortune 500), in turn, has invested billions in driverless cars,wearable gadgets, military robots and — most recently through its purchase of Nest — connected home devices like smoke detectors and thermostats. It’s as if Facebook and Google are now combatants in Silicon Valley’s version of a Cold War arms race,” reports CNN Money.,
The role of these two giants are not in a cold war but an actual war. These companies have not come to a detente but are engaged in full scale roll out for mind, data, controls and eyeball share. The work is to gain “Horizon Vision” where companies like Google and Facebook are investing to capture the future data intelligence not yet consumed.
Data commodification is worthy of documenting as the silent challenge for our data is being pitted against profits. Consider, technology along side of energy are the biggest kids in the playground throwing sand and snatching balls from one another. This may sound controversial but their is enough data to go around. Stay tuned for the war.