March 26, 2014
Content is the voice that reverberates again and again like a great meal. Content is the tool of change as it has been for centuries. As Shakespeare said, the pen is mightier than the sword. As companies and individuals seek a voice it is has to resonate to those they seek to invite to the message. The importance understanding “A Content Marketing Manifesto: 10 Principles to Drive Creative Content” may lead to a sustainable voice.
“No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought processes. Jay Baer believes in youtility, Lee Odden wants to optimize, Seth Godin uses pithy pitches, and Chris Brogan’s forte is to build trust.” The goal is to identify with the content marketer that shares or more so, informs your voice.
“Every marketer has unique and distinct ideas on how to approach content marketing. And no doubt each person brings their own personality and moral values into the business of marketing. The following is the content marketing manifesto I like to adhere to. It is a declaration of the policies and aims that I work with and those that define the context under which I make all marketing decisions,” posts Search Engine Watch.
Here are its basic tenets of
1. Love What You Create
2. Don’t Reinvent the Wheel
3. Make Incremental Changes
4. Always Apply the 80/20 Rule
5. Celebrate the Wins, Don’t Rue the Losses
6. Your Strategy Will Save You
7. Transparency Wins Every Time
8. Strive to Test, Experiment, and Test Again
9. Have Fun, Dammit!
10. Don’t Obsess Over Your Niche
As these tenets are strategic. Good to great content is personal, directed and as in great manufacturing, with continuous improvements. To have a sustainable voice the following tenets are helpful to the budding and shaping voices.
Sustainable Content tenets:
1. Be consistent in your message.
An important step to content is to be determined to be consistent to deliver a message. This requires, don’t shy away, consistency and discipline. Like the postal service neither rain, sleet nor snow or glitch should not prevent the message.
2. Seek ways to bring your voice to the surface.
It is easy to become lost in the myriad of voices but you have a unique voice. The rule of thumb is 80/20. Build on the 80 percent for your 20 percent. Continue to sharpen your tool, your voice. This is not a sprint but a journey depending on your investment.
3. Think sustainably.
The impact of today have effect on tomorrow is sustainability. The content produced today remains tomorrow. Content is a web integral within other content. Consider, if you could reshape the past would this be the way, what or how you would have marketed. Think sustainably about your content to be protective and vigilant.
4. Take a risk to make a change.
As a content provider take a risk to make a change in the sector you work. The opportunity to make a difference is the role of good content that shapes, forms or produces. Content is an opportunity to make a gradual, significant of profound change.