March 20, 2014
The development of sustainability is an ongoing platform under review. Despite its critical need the understanding and disconnect from its overall good and application is under utilized. Sustainability resides within a window where education and promotion are vital.
The Guardian post “Every quarter, US lobbyists report their activities. But how valuable are these reports? In a close look at environmental disclosures from 27 companies that talk about – and promote – sustainability, we found a lot of vague language, as well as widespread failure to disclose company positions. This was the case even when companies were lobbying in favor of climate-change regulation.
It’s becoming a key issue for investors, as well as for NGOs and consumers. But raising transparency might be more difficult than it seems. As Anne Kelly, director of public policy at Ceres, said at the GreenBiz Forum last month, talking with companies about lobbying is a bit like speaking with her son about the reproductive system. “It’s not always comfortable,” she said.
It is a mind shift to incorporate sustainable thinking that leads to implementation among companies. In the U.S. with short-term thinking the swaying effect is cost determinant versus a long-term solution that lives beyond the tenure of the current CEO and Board.
This sustainable shift is economic, environmental and a dynamic shift in operating procedures that lead to cost benefit, valuation and growth. The opportunity is to educate the leadership on the importance of sustainability to achieve change is evolutionary corporate step.