Innovative Entrepreneur in Clothing and Fairtrade


March 12, 2014

By Dr. Tyra OldhamLANDsds Sustainable Voice News

Innovators are creating new products and thinking on sustainability.  The focus of sustainable factors such as Fair Trade  are defining unique niche’ solution for businesses and organizations.  The focus on a “Young Entrepreneur Of The Week: Alex Franklin Is Leading The Way In Fairtrade With AM Clothing” line that is attracting partnerships to engage responsibly.

Fair Trade is defined by the organization as “Fair Trade goods are just that. Fair. From far-away farms to your shopping cart, products that bear our logo come from farmers and workers who are justly compensated. We help farmers in developing countries build sustainable businesses that positively influence their communities.” Companies and entrepreneurs are engaging in the socially responsible practice to make a difference and positive impact on the environment.

One such business making a difference is  A.M Custom Clothing, founded by “two young and ambitious entrepreneurs. Michael Williams, a student at Chester University, and Alex Franklin, a recent Chester graduate, have made waves over the North Sea after a Denmark-based company fell in love with their ethical products. For myself, and my co-founder Michael the reason for starting a business are very different, but our core goals are very much aligned, with the intention to make a difference through our businesses and have a positive impact on a wider scale.”

Many entrepreneurs discover their inner business from a stimulus or out of necessity. Williams said, “for me starting a business for me was a result of a very cliche moment; having suffered a life threatening illness. This changed my outlook, and goals, leading to my ambitious attitude, with a desire to make an impact. I found it difficult to get a job after graduating with a degree in Graphic Design, so began looking at other ways to make my life successful and satisfy my ambition.”

We felt maintaining this control was vital as it has enabled us to stay true to our values of the highest ethical and environmental standards, as well as maintaining quality and innovation throughout, without the influence of external finance. The pair have since entered into a partnership with Neutral, to produce what they describe as “the most advanced range of Fairtrade B2B clothing available in the UK,” reports HuffPost UK.

The one thing that does concern us to a degree is those green washing our industry. There are many companies that appear to be green companies, however a lot of their accreditation is self certified, not external. This leads to confusion and frustration among customers, which we feel is a deterrent.

Our growth has been far quicker than what we expected. The targets we set for month 6 was achieved during month 2 and we’re projected a turnover of half a million pounds next year. We’ve formed a partnership with Danish company Neutral® to allow us to take on the UK clothing market with the most advanced range of Fairtrade clothing available. Having sold several thousand in the first month of launching them we’re very excited about their growth. We’re really excited about the work we do with universities in the UK, as they are leading the charge to make procurement more sustainable and we are one of the simplest ways to do that.

Thinking about the environment can spur innovation to make a difference. These differences can be measured and weighed in zero landfill, lifecycle, reduction of waste, optimizing resources and building efficiency. The value added result is the changes to the operation when the process of sustainable thinking are integral to the way the organization does business. My prediction is sustainability within the next five to ten years will drive major operations to set the tone and tenor for a new business model that is formidable in profit, capacity and production.


LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

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