March 10, 2014
Apps that are so fun are tracking my movements has produce anger and bright flash of light if I may play on words. Angry Birds and the Bright Flashlight App on our phones was reported to have GPS tracking, monitoring our movements is revealed “The Data Brokers: Selling Your Personal Information” reports 60 Minutes on Sunday.
Steve Kroft reports, “Companies and marketing firms have been gathering information about customers and potential customers for years, collecting their names and addresses, tracking credit card purchases, and asking them to fill out questionnaires, so they can offer discounts and send catalogues. But today we are giving up more and more private information online without knowing that it’s being harvested and personalized and sold to lots of different people…our likes and dislikes, our closest friends, our bad habits, even your daily movements, both on and offline. Federal Trade Commissioner Julie Brill says we have lost control of our most personal information.”
As a consumer and users it is our constant responsibility to manage the data and content on the world wide web, phones, pads and more. As more of us commit to the big share companies such as, Facebook and Google alone aggregate more data than realized. As we play Angry Birds on our coaches and in airports the perceived innocent Apps such as, Bright Flashlight are monitoring our movements and collecting data in the Big Data share world. These Apps are engaged as big brother as we innocently knock down objects and turn on the flashlight.
Analytics and intelligence is apropos in the intelligence age. Consumers are unaware of the Big Data collection in this open door sharing policy where the likes and rewards come from over share has become the norm to the share-share-share alike phenomenon.
The importance is to be mindful sharer and teach the adults to be aware of the implications of tech boogeyman that we engage within the algorithms and GUI that are invisible to the human interface.
“No one even knows how many companies there are trafficking in our data. But it’s certainly in the thousands, and would include research firms, all sorts of Internet companies, advertisers, retailers and trade associations. The largest data broker is Acxiom, a marketing giant that brags it has, on average, 1,500 pieces of information on more than 200 million Americans,” states Brill.
When I heard Angry Birds was following my movement the fun game was dragged to the delete bin- swoosh. The scary thing is that many will read or hear this invasive message of Angry Birds and Bright Flashlight ability to monitor and remain a user, sustaining the App.
The message for adults is to watch and manage your personal content as you would tell your children. It’s a new intelligent world we now live among people, places and algorithms.