March 5, 2014
It is not without obvious bias that I espouse sustainability. Sustainability leads to new thinking changing structure, function and potentially form. The ability to impose sustainable thinking can develop new insights into design and implementation. The work of designers “Aspiring to Improve the World by Crafting a Career in Sustainable Design” is a way to understand the world.
“Practicing sustainability-focused design, like any art form, is a skill that requires craft and sensitivity. As designers, we are tasked to skillfully create consumable goods, services and systems that inevitably make an impact on many levels, many of which are not well understood or even measurable. By learning and then practicing various approaches, I have begun to understand design from a whole-systems perspective, considering both the micro and macro scale. This way of thinking has led me to consider the trade-offs—from materials to process to business strategy—that I make with every design decision.”
“Many people think that sustainability-focused design is a burden—futile, depressing and difficult. Some don’t even believe it is possible. Designing with sustainable outcomes in mind may have these pitfalls but I have been able to debunk these negative opinions by studying sustainability theory and putting it into practice,” posts Core 77.
The impact of new design strategies born out of sustainability can produce opposition to the normalized view of what is operational, functional and effective. The change in design to sustainability is a deconstructionist view of the world to enable insights for high performance, removal of waste and optimizing resources.
How does sustainability achieve new thinking. It calls the strategist or designer to think about environment, practice, utility, efficiency and impact. The engineering of sustainability provides a lens for forming insights outside of the confines of the discipline or frame. The work of sustainable thinking is at its infancy. Stay tuned for more.