Content Marketing Customer Attention

MarketingProfs Virtual Conference Series

Content Marketing

The Battle For Customer Attention and Other Actionable Insights

Register now FREE!

February 14. Sessions start at 11 am ET.

Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love.

Hear what our keynote speaker has to say about this upcoming event.

Your FREE pass includes access to:

• 3 actionable sessions with live, interactive Q&A

• Exhibit hall

• Networking lounge for discussion with your peers and speakers

• Resource center with special attendee-only extras

Agenda

11:00am–12:00pm ET

The Battle For Customer Attention

The emergence of the digital, social, and mobile web has dramatically changed the way B2B buyers navigate their decision journey. Today’s buyers conduct most of the research themselves before reaching out to vendors. Successful brands are creating content that buyers want and need to make buying decisions. Only through interesting, helpful or entertaining content can we earn the right to convert our prospects into buyers.

12:30pm–1:30pm ET

KEYNOTE:
Less Content. Bigger Results.

Let’s face it. One of the most difficult aspects of executing a consistently successful content marketing strategy is keeping up with creating ALL that content. Guess what, you don’t have to. In this must-attend session, Andrew Davis will show you real-life examples of successful companies (big and small) who have created less content but delivered stunning results. (Without relying on ‘viral’ videos or top five lists.) Before our time’s up, you’ll be armed with three simple secrets that will drive a steady stream of sales right to your door.

2:00pm–3:00pm ET

The Future of Search and Content Marketing

Major updates to search engine algorithms have been impacting the entire web and causing huge fluctuations in traffic for websites large and small. Google in particular has been making drastic changes to its search results pages, impacting the behavior of searchers across the globe. In what direction are the search engines headed in 2014? Join us for this information-packed session to learn how to leverage your content marketing efforts using the search insights shared.

Sponsors

Act-On Software  GoToWebinar  Symantec

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