January 21, 2014
The toy that enables new thinking on art, architecture and space for innovation in design. Positing that this fun toy can innovate sustainable architecture and ecosystem thinking. The ability to learn and construct beyond facilitating beauty can provide opportunities for greater value. LEGO continues to innovate and build perspective on what it means to build and construct. The “LEGO Architecture Studio: Boldly Monochromatic Block Set” allows for color free view of the world.
The beauty of monochromatic’s is the removal of color on the canvas allowing for new modeling, vision and concepts that I believe can explore space, environment and facility to innovate architecture. Three dimensional images snapped into place can aid in harvesting new design for our youth and architects.
“A colorless LEGO kit may sound boring at first blush, but consider the spatial advantages of letting form, line and shadow stand apart from the profusion of colors normally associated with their iconic blocks. LEGO Architecture Studio‘s pigment-free approach is unusual for the company and intentionally so: it is made to create an experience that is more like pencil or pen sketching in three dimensions, a thinking-through-building process without the complications of shades and hues.”
LEGO presented an “all-white block series contains over 1,200 pieces uniformly absent of color, it also comes with a colorful 268-page book that shows aspiring architects (or simply interested kids) what is possible in the world of built environments.”
Further, “companion volume features the work of famous designers and firms including REX Architecture, Sou Fujimoto, SOM, MAD Architects, Tham & Videgård, and Safdie Architects, covering a range of theory and practice, concepts and reality, all from a diverse group of professionals,” reports Web Urbanist.
LEGO offers that the “target audience is also ambiguous – the set could be fun for kids, or ideal for teenagers who want to try their hand at architectural concepts and design before deciding on a college major or career path. In the end, perhaps adults will appreciate it the most, or at least best understand and appreciate the aesthetic understatement … then again, children often understand best that a limited palette of props leaves more to the imagination.”
This model will aid adults as much as youth to understand modeling and conceptualization. The ability to remove color reduces other varied stimuli that the brain creates within color. Color free can provide a clean canvas for new thinking on architecture.
Specifically, in an age where stimulation is continuous this LEGO platform may spur new opportunities for creativity in work-and-play. I qualify this innovation as zeen architecture and a pathway to sustainable thinking.