McDonald’s Pursuing Sustainable Beef

Image from Green Biz.

Image from Green Biz.

January 9, 2014

By Dr. Tyra OldhamLANDsds Sustainable Voice News

McDonald’s is in pursuit of sustainability opportunities.  It is interesting the turn of phrase sustainable beef which in the minds of many could result in thinking “long-term beef”. The news is more about long-term cattle development and the impact on environment.  The result of this thinking has led to the “Exclusive: Inside McDonald’s quest for sustainable beef” for long-term development and optimization.

“McDonald’s announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide. Our vision is to buy verifiable, sustainable beef in the future for all of our beef,” said Bob Langert, McDonald’s vice president, global sustainability. “We have achieved internal alignment and energy around that aspirational goal, which is a big task,” he told Green Biz during a November visit to the company’s headquarters in Oak Brook, Ill.

The topic of food is vutal ingredient in sustainability. Many of the world’s population are under nourished and do not access to healthy foods.  Further, many of the world’s population are struggling with diabetes, obesity and malnutrition. Company’s such as, McDonald’s must consider the agricultural demands of today and the future creating sustainable strategy and planning.

To remain food source no matter one’s feeling on the food itself requires new thinking. “Langert says McDonald’s isn’t yet ready to commit to a specific quantity it would purchase in 2016, or when it might achieve its “aspirational goal” of buying 100 percent of its beef from “verified sustainable sources.” (The company only will say, “We will focus on increasing the annual amount each year.”) Realistically, it could take a decade or more to achieve the 100-percent goal.”

“Beef isn’t the only sustainability issue the company is looking at. For years, the company has been addressing the environmental and social impacts of its supply chain, one ingredient at a time. The company’s Sustainable Land Management Commitment, unveiled in 2011, requires suppliers to gradually source food and materials from sustainably managed land, although there are no specific timelines, and it is initially focusing on beef, poultry, fish, coffee, palm oil and packaging. Notably missing for now are pork, potatoes and other produce.”

More opportunities exist in “The land management initiative led the company to commit to source-only palm oil certified by theRoundtable on Sustainable Palm Oil by 2015. All of its fish worldwide come from fisheries certified by the Marine Stewardship Council. McDonald’s requires its suppliers to source 100 percent Rainforest Alliance certified coffee for its espresso in the United States, for all of its coffee in Australia and New Zealand and all of it in Europe except for decaf. In 2012, about 25 percent of McDonald’s coffee bean purchases worldwide were certified by Rainforest Alliance, UTZ Certified and Fair Trade USA.”

The pursuit for sustainability is not easily understood but a vital lens, process, strategy, plan to longevity, profitability and productivity. The sustainability opportunity alludes but the need to optimize resources is where savings across platforms will occur.

To learn more about sustainability planning and strategy for sustainable development solutions contact LAND sds.

Advertisements

LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

Tagged with: , , , , , , , , , , , , ,
Posted in Business, Economics, Food, Global Sustainability, Health, LAND sds, Manufacturing and Processes, Organizational Change, Sustainability, Sustainability Nexuses, Sustainable Voice, Voice News

Have a Sustainable Day My Friend!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

land@landsds.com

Nexuses Images
Skinny Budget Slashing Budget Making some #Zen
What’s TRENDING This WEEK:

July 4, 2015
Fourth of July!

July 3, 2015
Aetna Buys Humana

June 26,2015
The US Supreme Court votes for gay marriage.

June 25, 2015
The US nation's healthcare, Obamacare was upheld by the Supreme Court today.

April 28, 2015
The Marriage Gay Rights decision from Supreme Court

April 27, 2015
Outburst and acts of violence in Baltimore after the funeral of Mr. Freddy Gray, 25 Black male

April 27, 2015
Chipotle Mexican Restaurant Chain decides no Genetically Modified Ingredients (GMO) to be served

April 27, 2015
Loretta Lynch, sworn in as first Black Woman Attorney General of the United States

April 26 -27, 2015
Tragedy in Nepal as 7,000 Reported Dead from Earthquake and Tremors

April 25, 2015
White House Correspondence Dinner in full swing. Jokes, Pundits and Politics

April 9, 2015
Walter Scott killed by police officer in South Carolina. The crime witnessed and video taped by Feiden Santana.

April 7, 2015
Billie Holiday 100th Birthday anniversary

April 2, 2015
Storm and hail expected through south and east.

April 1, 2015
California's drought will change the way the state operates

We are glad your here!
Nexuses
Archives

LANDsds is the Green Sustainability Voice is dedicated to green, sustainability, green-tech and business contact us at land@landsds.com.

  • An error has occurred; the feed is probably down. Try again later.
  • Innovative Architecture Plyscrapers in Paris June 16, 2015
      Michael Green proposes plyscrapers for Paris  June 16, 2015 LANDsds Sustainable Voice News Vancouver architect Michael Green wrote the book on timber towers, and has made a name for himself building North America’s tallest. He is also great at that…Read more ›
    LANDsds Sustainable Voice News
  • Turning Miami into Next Silicon Valey June 1, 2015
    June 1, 2015 LANDsds Sustainable Voice News SHoP Architects has teamed up with West 8 to design a four-block development, aimed specifically at attracting technology businesses and turning Miami into “Florida’s Silicon Valley”. Located in Miami’s Park West neighbourhood, the 10-acre…Read more ›
    LANDsds Sustainable Voice News
  • BP Settles on Oil Spill for $18.7 Billion July 2, 2015
    July 2, 2015 LANDsdsSustainable Voice News   Big news as “BP to Pay $18.7 Billion for Deepwater Horizon Oil Spill” settled to support the environmental damage in 2010. “The federal government and the Gulf Coast states have reached a tentative…Read more ›
    LANDsds Sustainable Voice News
  • US Puerto Rico In Debt Crisis June 30, 2015
    June 30, 2015 By Dr. Tyra Oldham, LANDsds Sustainable Voice News As we the focus on Greece, Puerto Rico is in trouble. Puerto Rico a travel economy with cheap wages and high energy cost is under water. Puerto Rico a part of US…Read more ›
    LANDsds Sustainable Voice News
%d bloggers like this: