January 8, 2014
Alert SEO aficionados as indexes changes its algorithms so must the strategy on content management and optimization must respond. The billion sites that exist are not queried and the mass amounts of content is like an iceberg where the smallest parts appear leaving most of the content underwater. The fascinating complexity of Google as an index not only affects its search but the platform other indices that utilize the platform. We may have to hold our breath as the “4 Changes Google Is Making And How They Affect Content Creation” will surely be reflected in the look of the index.
SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times. LAND sds reported in January, 2013 Google made algorithmic changes impacting the look and uptake of sites. The change had within days sites repositioned. The work for content believers and developers is to hold your breath as the reconstitution of the algorithm is released. The changes will be as gold for some, silver for others and some may not place. The old method of crossing your fingers is not far from Google making its changes.
Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t have time to keep up with that. Here are some major changes Google has made and how they apply to content:
“Move to Secure Organic Searches: This means that you can no longer mine Google Analytics for keyword data, leaving website owners in the dark about what word searches were used to find or stumble upon their site.”
“This is a blow to those still focused on keyword bombing and density rates; however, those who create quality, creative, and helpful content should see this as reaffirming. Google is giving those trying to game the system less firing power. Instead of focusing on keywords, pay attention to user actions on your site,” reported by Forbes.
“PageRank is a ranking of how many links your site has pointing back to it. Links essentially work as votes, raising your credibility and showcasing your site as high-quality. The problem? Google hasn’t updated the PageRank meter since early 2013, and there isn’t a clear idea of when — or even if — it will be fixed. If you’re still focused on getting links from sites with a high PageRank, you can stop — immediately. While there might still be some value, the main idea is that Google doesn’t want to emphasize page ranking. Instead, you should be focused on driving traffic, converting visitors, and becoming an authority within your own niche.”
This is the rub, where content quality and work reduces the short quips that are produced. Strong content may be the salvation from the indexing dance. As reported content ins king is the mechanism that acts as the rudder of the data ship.
As Google evloves to cathc the wave of data the vocal arts is at the precipice. “The Hummingbird Conversation: One of the more recent updates to the Google algorithm is Hummingbird, which was released in September 2013. Google wants to understand conversations, concepts, and relationships. In voice searches, for example, you can ask, “Where is Miley Cyrus from?” After the answer is delivered, you can follow up with, “How old is she?”
As all technologies evolve it is my prediction that Hummingbird will find its pathway to high utilization that may not be the open source champion at the moment. I bet the Google way as their triumphs are far more than their hick ups.
“Google Authorship for Ranking: It’s still not very apparent how Google Authorship — or the still unconfirmed Author Rank — will affect searches. Experts predict that Google will use your author profile to determine your credibility, expertise, and authority on a subject in order to determine the quality (and therefore ranking) of your content. In his recent book, “The New Digital Age,” Google Executive Chairman Eric Schmidt wrote, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
The plot thickens as “Google could also use your social profile to gauge how many shares an article has, your individual following, and the authority of the site you’re publishing on. If you’re consistently publishing quality content on authority sites that relate to your niche, Google may rank your article higher than articles not associated with an author.”
The evolution of any changes is to stay the course with the following steps:
- Produce quality content
- Exercise content mastery
- The hidden professional maybe a masking that does not meet the new age of content proliferation
- Draw upon your mastery to identify your unique voice
- When you cannot strategize or place content on your plate, get another strategy and plan
- Identify your content ecosystem as a supply chain to engagement