January 3, 2014
As a late adopter to The Lord of The Rings and the Hobbit series revealing complex story lines intersect successfully with sustainable thinking. The importance of environment, people and place are at the heart of politics and power. This dynamic rests at the heart of sustainability where the actions and thinking of today impact tomorrow’s results. The scene out of The Lord of the Rings Two Towers (2002) refers to how the nexuses of factors culminate to complex set of events.
In the article “CEO, the change agent to achieve sustainability goals” the role of sustainability is a change agent. “The integration of sustainability into our business was a natural step. We serve our communities by creating value through environmental stewardship, corporate social responsibility and economic prosperity. These commitments are an integral part of our drive for sustainability because they help our employees achieve, customers succeed, consumers live better lives, shareholders prosper and communities thrive; everything that helps create a more sustainable world,” said Vipul Shah, Chairman, CEO & President, Dow India.
A quarter of British small businesses cite sustainable business practices as one of their top priorities for 2014 in which, “A third expect to increase their investment in sustainable business practices over the next five years. Over half recognise the cost benefits of implementing sustainable business practices and some have seen improved profitability as a result.”
The pull to have sustainability converge on the mental and system’s template for organizations is a shift but leads to positive, profitable and productive results. The myth that sustainability increases costs is a indeed a “myth”. The results with sustainable businesses applying strategic CSR’s (corporate sustainability reporting) prove reductions in costs leading to savings in the first year.
The role of movies can provide an artistic view of a system and provide a creative view of change. Now is an opportunity to review the series as sustianable montage.