November 6, 2013
It is not a new discovery to acknowledge the shrinking of products to the miniature size of today while paying the same or more for less. Yet, last week the shrinking of soap to approximate size of hotel hygiene two day use quantity has topped the scale on miniatures. Further, I persist coffee is shrinking as the price continues to rise. The everyday necessities are escalating essentially watering down the consumption space engaging consumers to shop more receiving less.
The new world of miniturizing foods and products at the same price pint as before is a win for companies as consumers are positioned to manage “Shrinking Products: Paying The Same for Less“.
The importance in the shrinking syndrome of products where distribution, technology and packaging have become more efficient is an imbalanced construct. Traditionally, as processes are optimized and efficiency is increased price follows passing value onto the customer.
Welcome, to the new-new-normal of advanced productizing shrinking quantity, producing greater demand. This is observed as the cost of food is rising as the correlation is made to last year to drought yet, quantities are becoming miniaturized as consumer demand remains stable without the benefit of human evolutionary change.
As the discourse for a healthy society the new-new-normal is an early predictor that this is mountain to climb. Healthy is already priced at a premium and shrinking products at a higher or the same price point means less overall access and affordability for the consumer. This shrinking syndrome will overtime change the buying/shopping habits yet, the need for quality foods and products are necessary to the push toward health and sustainability.
“Big brands are selling smaller products for the same price and one of the many consumers noticing the differences and alerting others is not even enough to drive,” say ABC News.
The work of profit and productizing is a real world dilemma within the nexuses of economics, manufacturing and consumerization that will have to deliver a middle ground to support consumer equity and sustainability. It was shared with me “Just because you can does not mean you should” states, Mr. Sam Lynch, Global Lead, founder and partner. This is the balance and sustainable thinking that is required in business today.
- The Duty of Leadership (landsdssustainable.com)
- Sustainable Brand Modeling (landsdssustainable.com)
- U.S. – Canada Energy Conference in Boston (landsdssustainable.com)
- The Doors We Enter (landsdssustainable.com)
- How I learned to avoid digital distractions (smartsign.com)
- Sustainability as a System (landsdssustainable.com)
- Bentley goes green as Rolls-Royce shrinks Phantom (reviews.cnet.com)
- Power of Partnering (landsdssustainable.com)