Online Cochise Water Project Survey Tool

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October 21, 2013

By Dr. Tyra OldhamLANDsds Sustainable Voice News

Using technology to foster relationships with consumers to understand the nexuses between water, consumption and infrastructure.  The use of online tool Survey Monkey is broadening the reach and in this case a “Water survey seeks to show local trends” on water thinking and application.

The Herald Sierra Vista reports that for “nearly two full years into its water conservation efforts, The Cochise Water Project is once again turning to area residents to help gather data.  More than 1,000 people responded to the first survey, people of 65 years or older were over-represented and younger age groups were under-represented. The vast majority of respondents were at least 50 years old, while 16.5 percent were 30 to 49 and just 4.2 percent were 18 to 29.”

This varied turnout may be attributed to who pays for utilities. In consideration of today’s economics the numbers may lead to another understanding of the respondents.

Sierra Vista The Herald Water SurveyThe “second survey will ask many of the same questions as the one conducted last year, which is how the nonprofit organization hopes to see and demonstrate the impact it and other local organizations have in spreading the message to not waste water. The survey went live on www.thecochisewaterproject.com this weekend and will remain up through the end of Nov. 3.”

The Cochise Water Project Executive Director Pat Call said, “it shouldn’t take more than five minutes to complete the survey. It’s designed to be quick and simple, with the intent of getting people to participate and help demonstrate whether people living in the Sierra Vista Subwatershed are becoming more knowledgeable about the value of water and the means to conserve it.”

Using technology tools to gain the temperature of consumers are effective to gauging resource usage and level of education of its users.  When utilities understanding how consumers perceive its resources it can begin create a discourse for infrastructural reclamation and sustainability.

The data gained can provide a lens that is multi-layered that can be triangulated to enable efficiency and content developed for an effective marketing interface.

First Page of The Cochise Water Project  14% 
Why do you believe water conservation is an important issue in the Sierra Vista area? (Check all that apply)
Why do you believe water conservation is an important issue in the Sierra Vista area? (Check all that apply)
_Water conservation is simply good environmental practice
_ Overuse of water will threaten Fort Huachuca
_ Overuse of water will impact the San Pedro River
_ We are running out of water
_It will save money
_I do NOT believe water conservation is an important issue in the Sierra Vista area
_Other (please specify)

How familiar are you with the process of rainwater harvesting?

How familiar are you with the process of rainwater harvesting?
_Very familiar
_Familiar
_Unfamiliar

How familiar are you with on-demand hot water pump systems?

How familiar are you with on-demand hot water pump systems?
_Very familiar
_Familiar
_Unfamiliar

Go to survey now.

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LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

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Posted in Big Data, Content Market, NEXUSES, RESEARCH, Sustainability, Sustainability Education, Sustainability Nexuses, Sustainable Voice, Technology, Voice News, Water

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