September 26, 2013
It is often said and discussed on the need for energy conservation yet, what does the men and how is it internalized by the average U.S. citizen? The response can lead to the giving up of many services to the lack of light at peak hours. No matter the conceptual think box on the issue the support for the conservation is galvanizing as clean, green and renewable energy takes a foothold in the minds and hearts of U.S. citizens. The thinking that sports metaphor can propel or “Use People’s Competitive Spirit to Get Them to Reduce Energy Use” may be one step yet, identifying how it relates to them is better.
Wall Street Journal reported “A majority of Americans favor greater energy conservation over adding new, conventional forms of generation to meet our growing energy needs. Yet, there remains a disconnect between this sentiment and consumer action on energy efficiency.”
The conversation on conservation for many is objective where the rational for conservation is outside of themselves placing the work on others. The role of education as in marketing to hot home on the relatedness of energy conservation leads to ownership. The mantra, “what’s on it for me” is necessary. Just as tobacco was hit with a flurry of commercials that revealed the effects of smoking. It is hard not to forget the women in wig, speaking through a voice box on smoking- prolific.
The goal is to relate energy conservation not with VIP’s or celebrities speaking green but showing the cost to not conserving as the tool for change. Change the mind, change the behavior.