September 9, 2013
The work if social media is invasive force ingesting our thoughts, emotions and behaviors that lead to predictive patterns and behaviors. If one was to view my Twitter or Facebook pages it would reveal a steady stream of content on sustainability and energy with care to expose connections across disciplines. Consider, what your content reveals when one tweets short blasts of thoughts across the feeds. New work continues to generate over social media impacts. The news on the understanding the “Emotional content of postings on Twitter being assessed” is one more step to ingest and deliver a road map on how, as well as what we think and drives us.
Radio New Zealand News reports, “Scientists in England have developed a computer programme to map the mood of the nation using Twitter. Named Emotive, it works by accessing the emotional content of postings on the social networking site.”
This research and technology will lead to first tracking and then the opportunity to predict emotions to produce marketing or other stratagems.
“A team from Loughborough University say it can scan up to 2,000 tweets a second and rate them for expressions of one of eight human emotions. The BBC reports the team claims Emotive could help calm civil unrest and identify early threats to public safety. Using the Emotive software to geographically evaluate any mass mood could help police to track potential criminal behaviour or threats to public safety.”
These 2000 tweets are indeed a start to more access to other twitter followers. Consider, the robust information that is formed from these short 117 character messages. The new formula for “tweets sent with a URL will be reduced to 118 characters, or 117 for https links,” states Mashable’s Emily Price in February.
As tweets are being shortened the tweets measured will be more direct and pointed delivering more intensity and emotion.