August 30, 2013
As an urban dweller agriculture is what we can buy at the local market or Kroger’s, Safeway or Wholefoods. Agriculture today is the nexus of energy, technology, science and environment in the production of food. The story of the old style milkman is far from knowing with the exception of movies and television. The milkman of today is a fusion of logistics, process, production, health, safety and consumer appeal. The old school milk run delivery is innovating as “Technology ushers locally produced milk, food from the farm to the table” for the consumers of today.
Wasington Post reported as in Leave it to Beaver the the “milkman brings two-and-a-half gallons of South Mountain Creamery’s freshest to Cynthia Terrell’s Takoma Park home each Tuesday, carefully placing the glass bottles on her front porch before dawn and collecting the empty containers from last week’s delivery.”
“Middletown, Md.-based South Mountain Creamery delivers dairy, meat, eggs and bread to an average of 7,000 households a week from their first delivery to 13 homes in the back of a Ford Explorer more than a decade ago.”
The growth has been a logistical undertaking that requires more than just additional farmland, cattle, equipment, trucks and drivers. Underpinning the all-natural process is a gamut of man-made technologies, from robots that milk the cows to software that maps delivery routes.