The New Power of Instructional Design on Content

Businessmans hand drawing an empty flow chart

August 30, 2013

By Dr. Tyra OldhamLANDsds Sustainable Voice News

In the development of capital as king and content is queen the ability to interface with your customer is the nexus of design, technical writing, media and technology  and an interdisciplinary knowledge to make connections is relevant today. Can your content sync and make the connections for relevancy is a major question in business, researcher, marketing, consulting and public relations professionals across industries.  The power of “Designer Content” is necessary strategy for sustainability.

Zee News shared this content on “Instructional designers are in great demand these days. Businesses depend on them for creating engaging content to enhance classroom experience for their employees. Governments and academic institutions view them as a panacea for addressing the highly skewed teacher-student ratio. “They generate content that transforms classroom training,” says Dilip Tikle, founder of Pune-based ConnectDOTS Consulting and Training.”

Several companies like Accenture, TCS and Reliance need instructional designers to create modules for their in-house learning and development programmes for employees. The demand, however, far outstrips the supply. Only two or three designers work in a place which needs at least 10.

“Business houses are now facing a shortage of designers to cater to their expanding operations. The vacancies are as high as 40 per cent,” says Sucheta Phadke, former senior vice president (Global learning), Core Education & Technologies Limited, which creates online learning modules for government and education institutes worldwide.

The rise in demand could be attributed to several factors, say industry experts. While the enrollment in institutes of higher learning has grown six times during the last 30 years, there has not been a corresponding growth in the faculty strength. In fact, according to information gleaned during the Higher Education Summit organized jointly by Ernst and Young and FICCI in 2012, the faculty strength has grown only four times, resulting in high student-teacher ratios.

“From KG to PG and engineering to management, one cannot depend on content or teaching methodologies that were valid 10 years ago, experts opine. “With education technology, we can adapt our curriculum to the needs of the 21st century,” points out Tikle.”

“Keeping these issues in mind, Planning Commission, in the Twelfth Five Year Plan (2012-2017), has called upon educational institutes to develop computer labs, smart classrooms, e-learning modules and video-conferencing facility, for linking with affiliating universities and sharing information. The Planning Commission has also made suggestions to include content enhancement initiatives like establishing a single national-level consortium for propriety content and creating open-access content repositories.”

“A typical instructional designer works in sync with trainers and educators to create online learning modules. What is interesting, they convert one hour of reading data into just 10 minutes. ”

When you consider the growing need for “transformational professionals” those in the management of knowledge will need to move out of the industrial age where the push for narrow focused workers who were specialized now need to be “Multidisciplinary”. It has been my view for the last ten years that multidisciplinary allows agility to cross disciplines and produce higher performance and better decision-making.

Instructional Designers will need to be continual learners and highly vigilant on new data, techniques and learning tools to support the enhancement of their clients. I offer that “Instructional Design will need to promote as well as push the adoption of learning within an organization.”

Content delivery and transformation is a new currency that leverages brand but more so, pushes innovation and capacity building. Stay tuned to content for it is a new life line in business sustainability.


LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

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Posted in Art, Business, Education, Higher Education, Innovation, Jobs, LAND sds, Multidisciplinary Thinking, Nexus, Organizational Change, Organizations, Sustainability, Sustainability Nexuses, Sustainable Solutions, Technology, Voice News

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