August 23, 2013
There is no other time in our history that has produced such a nexus of events driving education, economics, innovation, business, health care, social justice, technology and leadership than today. In every century this can be said but yet, the elements today significantly place a shift as technology, innovation, energy and globalization are hallmarks of this age. Globalization are not as explorers of the past but as synthesized economies that are pegged to one another through dynamic markets. The confluence of these moving parts is the recipe for sustainability thinking.
Let’s first begin by distilling some facts.
- Sustainability is only for energy and environmental solutions. Sustainability is a process for capturing all internal and external resources for optimization. Organizations can limit sustainability to energy, energy efficiency, environment, carbon capture, emissions but more so, sustainability distills down the simplest node of an organization for effectiveness.
- Sustainability is perceived as a big or large organizational construct. Sustainability can be used by a one man shop or a transnational corporation. The differences are represented by their ecosystem and supply chain. Sustainability identifies stakeholders, ecosystem and supply chains across platforms, systems and processes for a new lens to durability, longevity and profitability.
- Sustainability is for people who believe in green. Sustainability are for people who believe in considering tomorrow in their present operations. If you as a leader have an organization that you consider only today and tomorrow is not relevant then yes, sustainability is not for you. Sustainability is a working mechanism aggregating and defining elegant solutions.
- Sustainability is not used by technology companies. Technology companies are indeed driven by sustainability as the torrent of data, systems, energy and innovation push out and into these organizations. Consider, Google, Yahoo and more who have formed alliances to determine how to gain energy, solutions and requirements to service their systems for tomorrow. These companies are tooling to build smart grid solutions that indeed will aid other surrounding organizations producing sustainable solutions.
Consider, the impact of governmental change, economy and the need for leaning resources to manage operability. Sustainability is the tool and lens to change programs and processes to shape the organization in structuring effective decisions and outcomes. Sustainability is the tool to manage this new dynamic work place where more and innovation is demanded daily to meet goals.