July 24, 2013
Google’s next venture to the intelligence island to bring Googlers onto the island is providing survey tools. It is my prediction that Google seeks to become a nation of thought, mind and eventually body. The ability to jump to the next terrain of opportunity from Google publishing, energy, communications and of course search and more is their mission. The news of “Google Surveys Can Make Anyone A Professional Pollster” provides accessibility to acquire knowledge to support ads and tooling.
Tech Crunch on Google’s Consumer Surveys tool shared, “it won’t be long before Google, not Gallup, is the most trusted name in polling,” wrote Silver, on how Google conducted one of the most accurate polls of the 2012 election cycle.
Further, the report is that it stacked up against Gallup the long-term survey monster. This access changes ownership of intellectual data and allows access to challenge pollsters to tweet and share analyses that can be similar or contradict the latest news. This challenges what is news and who is news versus the traditional model of legitimized news reporting.
“But I didn’t know how useful they’d be for media outlets until I was able to identically replicate a non-election Gallup poll for a fraction of the cost,” stated Gregory Ferenstein.
If you are a Googler, look for more opportunities to be Googlized beyond the search and capture format.
- Silicon Valley Neighborhoods: Google’s Free Food Hurting Local Businesses (siliconvalleywatcher.com)
- Taiwan makes top 10 of most pessimistic countries (wantchinatimes.com)
- Google Gets Lowest Score Ever In Customer Satisfaction Survey (searchengineland.com)
- The World According to Google (barometersoup.wordpress.com)
- Google’s Failed Quest To Prove Managers Are Evil — And Why You Should Care (forbes.com)
- This is why you dislike Bing (betanews.com)