Volvo Electric Architecture Producing Synthesis in Design


July 17, 2013

Dr. Tyra OldhamSustainable Voice News

The term synthesis is like game changer, providing the textual and process of seamless convergence  and integration that leads to new innovation and efficiencies that harness the service or product potential to support the end use.  Synthesis is typically represented in technology but as we consider the nature of the automobile synthesis is a term evolving to the technologies of the building the better model. The evolution of the brand of the Volvo once conceived and perceived as the automobile of reliability suited to the mothers is evolving to develop the “Synthesis Design + Architecture Wins Competition to Design Pavilion for Volvo” to support new platforms for performance.

Arch Daily reports, ” USC professor, Alvin Huang, has recently won an international competition to design a rapidly deployable pavilion to showcase and charge Volvo’s new plug-in electric hybrid, the V60. Synthesis Design + Architecture (SDA), Los Angeles-based architecture firm  approach was to use the car’s design as a flexible and sustainable vehicle.

The work of sustainable design can drive innovation to determine efficient resources developed upon structure, frame, aerodynamics and ergonomics. The opportunity to build sustainably can assist specifically, automotive in more effective design to attach to smart grid technology that is developing.

The  design, “emphasized the qualities of dynamic form, interactivity, visual impact, functionality, and efficiency to create a novel temporary structure that, while iconic, also offers high-performance. The design integrates structure, form, and performance by utilizing a continuous organic form composed of HDPE mesh fabric with integrated photovoltaic panels tensioned over carbon fiber rods. In fact, the digitally designed contours of the mesh fabric are what bend the rods into their curvy forms. The result calls to mind the image of an elegantly diaphanous orchid.”

The ability to consider the automobile as a structural space like a building can deliver a greener and leaner impact to the infrastructure; thereby, reducing emissions and aiding the consumers carbon footprint. Thinking of a car as third to home and work people spend most of their time. The automobile has been considered a liability. Once driven off the lot the price reduces. The ability to consider the car as a sustainable cost of doing business or living can help remake the automotive industry and gain new consumers that are in the beginning stages of considering the cost of inefficiencies on the planet.


LANDsds Sustainable Voice is a news platform to share interconnected ideas, innovation and observation-The Nexuses.

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Posted in Architecture, Art, Business, Carbon, CO2, Energy Efficiency, Infrastructure, Innovation, Manufacturing and Processes, Multidisciplinary Thinking, Smart Grid, Sustainability, Sustainability Nexuses, Sustainable Art, Sustainable Solutions, Sustainable Voice, Technology, Transportation, Zeen Architecture
One comment on “Volvo Electric Architecture Producing Synthesis in Design
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