The Top Five Reasons for Valuing Content

Content flow out process
Published June 25, 2013
We hear a lot about content, social media, the value of connectivity and findability. The business dynamic of today versus previous models was to drive to an event to meet, greet, circulate bcards and handouts. Today, this process still holds but the next step is to search behind the mirror to learn more. The accuracy of the search indicates value and the road map of your business.
Large businesses do not necessarily understand the value of content but they do understand the value proposition of marketing and marketing continuously. Small businesses typically seek to the hit the pavement philosophy because here-to-for marketing budgets were not top priority or accessible. Technology has on many levels become the big equalizer in which words, images and profiles can be disseminated through the use of the varied portals and networks.
Consider, the biggest real estate and hamburger producer, better known as, McDonald’s. McDonald’s markets continuously as if the world was not familiar with the famous Big Mac. In the case of the biggest drink manufacturer, Coke, they too continue to market non-stop on the flavor and rewards of their product. What do they know that medium and small businesses do not? They understand the power of the multiplicative and the power of content proliferation as a tactical method to inundate your customer or future customers on who, what and how you are as an individual and business. The work is never ending and search algorithms are seeking information to structure and sort based on category, word pairings and more. Content is a multiplier in that is digested and reproduced or recirculated overtime to those in search.
What are the top five reasons use content for value:
1. You are your content. Content is the sum and parts of your performance, shortcomings, affiliations and your business footprint. The ability to have a professional detail that footprint into a tactical document overtime that provides an image, brand and product that is contextualized across the search engines and social media.
2. Content is a leverage point to gain momentum in your field that your are seeking others to know by distributing your business cards and line cards one-by-one. Content releases the one-to-one format and escalate the conversation to many-to-many.
3. There are a billion websites within the U.S..The ability to attract someone to your site is akin to winning the lottery. The vast majority of sites searched and sought are the known quantities such as, Coke, Procter and Gamble, Ford, Sports Teams, Global News, Celebrity, Colleges and more. The goal is to identify a content blueprint that identifies your special sauce midst the noise that eventually tracks a path to your doorstep.
4. Pump up your message to assist others in locating you. Content is akin to exercise in that the regiment becomes practice and practice becomes the process to health. Content is a muscle to be flexed and stretched for the best use. When a company or individual uses content they are more prepared to manage the message before the message manages you.
5. Hide and seek is a game that does not work well in today’s media and business age. If you are hiding and do not want to be found you can be found through manipulation and deep diving but if you wish to be found and your hidden this is a great recipe for loose-loose. The value of content is that you are not hidden and are findable if that is your intention.
The use of technology has placed us all in a vacuum of authenticity or inauthenticity. You can provide your picture and image or the alternative is that it can be written for you. Further, when there is not content (A content void) to provide a picture or message the reaction of the searcher within 30 secs or less is to verify results and an empty search is a possible write off and/or the tipping point for your competitor to be considered. Is it not better to be written in than off, today. Content is an equalizer of message mastery and the personification of your intentional messages placed in the search forever.
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One comment on “The Top Five Reasons for Valuing Content
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